Tracking Links (Partner Links)

Tracking Links

A link management system for creating, tracking, and attributing ticket sales across marketing channels.

Link Management

• Ontix short URLs for clean, trackable links
• QR code generation for offline marketing
• Per-event and per-campaign tracking links
• Click tracking with redirect logging
• UTM parameter capture and storage

Attribution

• Campaign matching to ticket sale transactions
• Confidence scoring: confirmed, probable, estimated, unattributed
• Click ID capture: Meta (fbc, fbp), Google Ads (gclid, gbraid, wbraid), TikTok (ttclid)
• Redirect logs for audit and analytics
• Integration with the Ticket Intelligence attribution engine